The UI and UX Design help to win the consumers' confidence and make them use your application or website providing them what they are looking for. The number of consumers you are getting on your website/application can measure the success of the great UI and UX.

A strong brand identity doesn’t happen overnight. You can’t just pick a few colors and haphazardly slap a logo together. You need to approach your design strategically to build an identity that truly reflects your brand—and can support you as you grow. This requires deep thinking, a team with strong communication and design skills, and an intimate understanding of who you are, what you do, and how you want to present your brand to the world.

Art – the visuals of the brand, how it looks.
Design – applying the principles of graphic design to your concept.
Strategy – how your concept affects your audience and changes the perception of your brand

82% of consumers trust a company more — and 77 % are more likely to buy from a company — if the founder uses social media. This isn’t to say that these photos are just for your social media profiles, or that they should all include you, but to point out that people want to connect with other people, relate to others and see the face behind the company.

A recent article from Smart Insights published new statistics on video marketing in 2020. The article highlights that 92% of marketers believe that video marketing is growing in importance. And therefore should be a part of their strategies. As well as the fact that 53% of customers engage with a brand after watching a video on social media. The report also outlines that digital video advertising spend has increased by 53% since 2016.